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A good unique selling point (USP) should form the basis of all the brand messaging and communication that comes from a company. If you’re conducting telemarketing for your own business, keeping the USP front of mind is essential. A clearly defined USP will help to set a company apart from your ...

Research has shown that we have only 7 seconds to make a strong first impression when we first speak to someone. This defining moment will impact your relationship with the person, as well as any future business with them. Social psychologist Amy Cuddy has said that there are two questions people ...