Privacy & Cookies Policy.

Pitch! Marketing (“Pitch!”, “we”, “us”, “our”) is a trading style of Hilton-Baird Financial Solutions Limited, a company registered in England and Wales with company number 03832884, and a lead generation agency which works on behalf of its clients to identify and engage with prospective customers via telemarketing and other marketing channels.

Your use of our website and our services indicates your agreement to the Terms & Conditions set out on our website, which you should consult.

We are committed to protecting any data that we collect concerning you and processing it only in ways which comply with the Data Protection Act 2018 (and any replacement legislation) (“the DPA”, for short) and the European Union’s General Data Protection Regulation (“the GDPR”).

This Privacy Policy (“Policy”) explains what personal data we collect about you, how we will tell you about the data we collect and what we do with it, and explains the legal basis on which we process your personal data under the GDPR.

Please contact us if you have any questions about this Policy or wish to exercise your legal rights under the GDPR.

By email to:

Or by post to:

Fleming Court
Leigh Road
SO50 9PD


What personal data do we collect about you?

We may collect, use, store and transfer different kinds of Personal Data about you. The Personal Data we collect will depend on the relationship you have with Pitch!.

If you are:

An employee of Pitch!, someone working with us under a contract for services, or someone who applies for employment or work with us, we will provide you with specific privacy information and also ask for your consent to use Special Categories of Personal Data which we’re likely to obtain as a result of our working relationship. Although you should refer to any more specific privacy information we give you, we will also collect the following information on you:

  • Identity Data including first name, last name, title, job title, role or similar identifier, and gender, as well as proof of identity and your right to work in the UK.
  • Contact Data which may include your address, email address and telephone numbers.
  • Financial Data to provide pay, benefits and conduct other financial transactions with you.


A business contact, including persons who supply us (or any affiliated company) with goods (including hiring things to us) or services and any contacts at a company or other organisation which does so, and clients (including contacts at companies or other organisations) to whom we supply our services we may collect the following types of data on you:

  • Identity Data includes first name, last name, title, job title, role or similar identifier, and gender.
  • Contact Data includes your work address, email address and telephone numbers.
  • Financial Data if we supply or purchase goods and services to or from you as an individual (including some sole traders and partnerships), we may record and retain details of those transactions and any Personal Data associated with them.


A potential customer of our client, including persons who we have identified or been notified as potential customers for our client and any contacts at a company or other organisation which has similarly been identified we may collect the following types of data on you:

  • Identity Data includes first name, last name, title, job title, role or similar identifier, and gender.
  • Contact Data includes your work address, email address and telephone numbers.
  • Financial Data including any information we may need to collect in relation to you or your business’s finances or financing requirements to help us or help our clients determine what products or services may be suitable or available to you.
  • Or any other data that our client may instruct us to collect.


We will normally retain your Personal Data used as part of all campaigns for a maximum period of 6 months post termination of any campaign. We may keep Personal Data longer where we have a specific need and a valid legal basis for doing so under the GDPR. We will only retain your Personal Data for as long as necessary to fulfil the purposes we collected it for (or any purpose which is not incompatible with those purposes), including for the purposes of satisfying any legal, accounting, or reporting requirements.

If you fail to provide personal data

Where we need to collect Personal Data by law, or under the terms of a contract we have with you and you fail to provide that data when requested:

  • We may not be able to agree, enter in to or perform a contract we have or are trying to enter into with you or a person or organisation associated with you.
  • If you are an employee, contractor or applicant for a position with us, we may not be able to consider your application, provide you with pay or benefits, or administer a contract for services or contract of employment with you.
  • We may not be able to fulfil our legal obligations in respect of you, your organisation or as required under relevant law, and we may have to take steps to protect our legal position (for example, under anti money-laundering or anti-bribery laws), which may also affect our ability to do business with you or your organisation.

What we do with your data

We will only use your personal data when the law allows us to. Most commonly, we will use, analyse and assess your personal data in the following circumstances:

  • To provide you with information, products or services that you ask for;
  • To let you know about other products and services that we think you might be interested in (if you have said that you are happy to be contacted in this way);
  • To make financial risk assessment, prevent money laundering, fraud or other wrongdoing;
  • To provide you with information of products or services supplied by our client;
  • To identify you as a potential customer of our client;
  • Protecting our interests (including the provision of the information to third parties retained by us for them to conduct their services for us);
  • To enter into or negotiate contracts, or to fulfil our legal and regulatory obligations.


In obtaining or storing information about you we may:

  • Store and process information about you including on our computers and in any other way;
  • Search your record at a credit reference or fraud prevention agency of our choice. Details of our searches may be kept by such agency and may be seen by other organisations that makes searches with the agency;
  • Monitor and/ or record telephone conversations with you for training and/ or security purposes and to demonstrate our compliance with our legal obligations (including under the GDPR);
  • Approach you for market research or direct marketing purposes;
  • Seek and record any further information that we may require from any source, including banks for any of the purposes set out above;
  • Transfer such of the information that we may have to affiliated companies or to our clients.


If you do not want your data to be used by us or selected third parties for marketing purposes, please ensure that you select the appropriate option on any of our online forms. You can also notify us at any time if you do not wish your data to be used in this way.

Our legal basis for data processing

Pitch! acts as a data controller both when we process Personal Data for our own purposes and when we obtain and processes Personal Data on behalf of our clients.

We ensure we have a lawful basis under the GDPR for all our processing of Personal Data.

This may include pursuing our legitimate interests, including to identify businesses with a requirement suited to our client’s services and products, and those of our client in identifying and winning new business. In line with ICO recommendations, Pitch! Marketing has conducted a “Legitimate Interests Assessment” regarding the campaigns we conduct. When processing your personal information to promote our and our clients’ legitimate interests, we make sure to consider and balance any potential impact on you (both positive and negative), and your rights under data protection laws, and will not use your Personal Data for activities where our interests are overridden by the impact on you.

Additionally, we fully comply with the Corporate Telephone Protection Service (CTPS).

We collect Personal Data about you to offer our client’s goods and services to you or your organisation, process your order, manage your account, assist with contractual support and, if we are legally permitted to do so, to email you about other products and services we think may be of interest to you.

We do not use any fully automated decision-making process.

We have set out below, in a table format, a description of all the ways we plan to use your Personal Data, and which of the legal bases we rely on to do so. Where the legal basis for our processing is our or another person’s legitimate interests, we explain what these are.

Note that we may process your Personal Data on more than one lawful basis depending on the specific purposes for which we are using your data. Please contact us if you need details about the specific legal ground we are relying on to process your Personal Data where more than one ground has been set out in the table below.

Purpose/Activity Type of data Lawful basis for processing including basis of legitimate interest
To register you (or your employer or a person or entity to whom you provide services) as a new client or customer. (a) Identity data
(b) Contact data
(c) Financial data
(a) Performance of a contract with you
(b) Necessary for our legitimate interests in running our business and in administering contracts with our clients
(c) Your consent
To fulfil our contractual obligations to you or your organisation or to enforce your or your organisation’s obligations to us, including to
(a) Process your order
(b) Assist with contractual support
(a) Identity data
(b) Contact data
(c) Financial data
(a) Performance of a contract with you
(b) Necessary for our legitimate interests in running our business in a prudent and profitable manner and for the benefit of our stakeholders
To share your data with our client or to a potential customer. (a) Identity data
(b) Contact data
(a) Performance of a contract with you
(b) Necessary for our legitimate interests in running our business
(c) Your consent
To manage your account:
(a) Notifying you about changes to our terms or Policy
(b) Contacting you about products or services we provide
(a) Identity data
(b) Contact data
(a) Performance of a contract with you
(b) Necessary to comply with a legal obligation
(c) Necessary for our legitimate interests (to keep our records
To administer and protect our business which may include:
a) Financial risk assessment, preventing money laundering, fraud or other wrongdoing;
b) Contacting credit reference agencies and making credit related decisions;
(a) Identity data
(b) Contact data
(c) Financial data
(a) Necessary for our legitimate interests
(b) Necessary to comply with a legal obligation
To administer a contract for services or contract of employment between us – we will provide you with further information about this when we collect information from you and during the course of our relationship) (a) Identity data
(b) Contact data
(c) Financial data
(a) Performance of a contract with you
(b) Necessary for our legitimate interests (to administer the economic relationship between us)
(c) Necessary to comply with a legal obligation (related to your work or workplace or our obligations under the law in relation to these)
To share information with affiliated companies about our suppliers, customers, and financial position from time to time (a) Identity data
(b) Contact data
(c) Financial data
(a) Performance of a contract with you
b) Necessary for our legitimate interests (to administer the economic relationship between us and to promote the businesses of our affiliated companies)
To comply with legal and regulatory obligations, including the prevention of bribery and money laundering and financial reporting obligations (a) Identity data
(b) Contact data
(c) Financial data
(a) Necessary to comply with a legal obligation
b) Necessary for our legitimate interests (to ensure we comply with our regulatory and legal obligations and for the prudent conduct of our business)

Where is the personal data sourced?

We collect two types of information from site users: statistical data (e.g. how many users use the site, and which pages they view); and Personal Data.

  • Statistical data

The statistical data we capture includes your IP address as you browse the site. This is purely for website statistics, recording the number of users to the site and which pages they visit. This information does not tell us who you are, and we only use this to monitor the effectiveness of the site.

  • Personal data

Personal data is obtained from a variety of sources, depending upon the agreement with our client.

In some instances, data will have been provided by our client.. Additionally, we source or purchase data from GDPR compliant data providers and online resources in the public domain and resell this to our clients.

We may receive Personal Data about you from various third parties and public sources including directors, shareholders and employees at any business or organisation you are associated with public registers, credit reference agencies and public bodies or authorities.

We also obtain personal data through offline methods, either directly (for instance, over the telephone or when you consent to your data being passed to our client to access their goods or services) or indirectly (for instance, from your colleagues when they advise you’re the most appropriate contact).

Personal data is only captured online when you provide it, such as but not limited to when you fill in a contact form, subscribe to our email service, download a resource or enter a competition, for example.

We may also receive Personal Data about you from Hilton-Baird Management Services Limited, and from other affiliated companies, in connection with our business or the business of an affiliated company.

Who is the personal data shared with?

All data is securely stored and processed in the EU within a cloud-based network infrastructure in Azure, as well as all O365 hosting, under compliant and stringent data handling policies.

We may share your Personal Data with the parties set out below for the purposes set out in the table above.

  • Hilton-Baird Management Services Limited, an affiliated company, and other affiliated companies from time to time;
  • The client we are working on behalf of;
  • Taylor-Made Computer Solutions (TMCS), our outsourced IT service provider. TMCS hold ISO:9001, ISO:27001 certification and have fully implemented ITIL processes;
  • Professional advisers acting as processors or joint controllers including lawyers, finance companies, auditors, insurers and accountants based in the EEA and outside of it who provide consultancy, legal, insurance and accounting services;
  • HM Revenue & Customs, regulators and other authorities based in the United Kingdom;
  • Governments and public authorities in other countries where we or any affiliated company carry out activities;
  • Specific third parties listed in the table above;
  • Third parties to whom we may choose to sell, transfer, or merge parts of our business or all or any of our assets. Alternatively, we may seek to acquire other businesses or merge with them. If a change happens to our business, then the new owners may use your Personal Data in the same way as set out in this Notice; and


We require all third parties to respect the security of your Personal Data and to treat it in accordance with the law. We do not allow our third-party service providers to use your Personal Data for their own purposes and only permit them to process your Personal Data for specified purposes and in accordance with our instructions.

Your email address will never be made available to another organisation for marketing purposes without your explicit consent. However, please note that under Article 6(1)(f) of GDPR, from 25 May 2018 we will have the right to contact you and pass your details to third parties where we have a genuine and legitimate reason to do so, unless this is outweighed by harm to your rights and interests. We also have the right to share your details in the event the sharing of such information is necessary for the performance of a contract with you

We will always maintain control over the confidentiality of your information. However, we can disclose your information to authorised parties if we are required to by law.

Accuracy of data

Core to our service is ensuring the data we are working with is up to date and accurate. We may do this ourselves or may engage a third-party service provider to do so. Third party service providers may compare your data to publicly available information or to information they lawfully hold or obtain about you and may analyse or provide this data to us to help us in the conduct of our business. We will ensure that any service provider only processes your information in a way that complies with the law.

However, if you believe that the data we hold for you is incorrect, please contact us at

Your legal rights

Data Protection Law gives you certain rights in relation to your Personal Data held by us. The summaries of your rights set out below are merely that, and are not intended to give you other or additional rights. You have the right to:

1. Access to Information

Under the DPA and GDPR, you have a right of access to information we hold on our records about you. Please note that the DPA allows us to charge a fee for this service. Please contact us at to request access.

2. Right to Object

You have the right to object to any processing we undertake where we are relying on our legitimate interests (or those of a third party) as the legal basis for our use of your data, on grounds related to your own personal situation.

Likewise, you have a right to tell us not to process your personal data for direct marketing purposes.

Where we contact you on behalf of and as an agent for a client, we will give you the option to refuse marketing from the client when we collect your details.

Where we provide you with information on Pitch!’s products and services for our own benefit, you will similarly have the option to opt-out of future contact from us relating to our own products and services.

You can also exercise this right at any time by contacting us at, or by unsubscribing from any marketing email which we send to you.

You may opt-out at any time using any of the following methods:

  • By clicking the unsubscribe links contained within any email we send you, and informing us you wish to unsubscribe
  • By emailing requesting to be removed from our mailing list
  • By calling 01273 359140 and informing our team that you wish to be removed from our mailing list

3. Right to Erasure

You have the right to have your personal data erased:

  • if it is no longer necessary for the purposes we have processed it;
  • where we have used it only by your consent and you have withdrawn your consent;
  • where we hold that data for direct marketing only;
  • where you have exercised a right under article 21(1) of the GDPR, we cannot meet the requirements of that article for continued use of your data, and there is no other legal basis for our use of it;
  • if we have unlawfully used your data;
  • if we have a separate legal obligation under European or domestic law to erase it; or
  • if you are a child under the law of your own EU member state.

4. Right to Request Restriction

You have the right to request restriction of processing of your Personal Data. This enables you to ask us to suspend the processing of your Personal Data in the following scenarios: (a) if you want us to establish the data’s accuracy; (b) where our use of the data is unlawful but you do not want us to erase it; (c) where you need us to hold the data even if we no longer require it as you need it to establish, exercise or defend legal claims; or (d) you have objected to our use of your data but we need to verify whether we have overriding legitimate grounds to use it.

5. Right to Data Portability

You have the right to request the transfer of your Personal Data to you or to a third party. We will provide to you, or a third party you have chosen, your Personal Data in a structured, commonly used, machine-readable format.

Note that this right only applies:

  • To Personal Data you provided directly to us;
  • Where our only legal basis for using the Personal Data is your consent or performing a contract with you personally; and
  • To the extent that we process the relevant Personal Data by automated means (so, not Personal Data we hold on paper or another durable medium).


Should you wish to make a complaint over our use of your personal data at any time, you can do so by contacting the Information Commissioner’s Office (ICO). The ICO is the UK’s supervisory authority for data protection issues (

If you do have a problem, question or concern about our use of your Personal Data, we would really appreciate the chance to try to help you before you approach the ICO, so please feel free to contact us in the first instance at

Data security

We take appropriate technical and organisational security measures to ensure any information you provide to us is stored securely and confidentially and is not processed except in accordance with the GDPR and the DPA. However, we cannot guarantee the security of any information disclosed online, including the possibility that another person or organisation may monitor, intercept or obtain your information other than from us. By using our website, you accept the security implications of providing information over the internet and agree not to hold us responsible for any harm arising from those risks, unless we have been proved to be negligent.


To assist your navigation of this website, make full use of the tools and aid our prevention of fraud, we may send ‘cookies’ from this website to your computer, mobile phone or tablet. However, we do not collect any personal data or personal information about you unless you provide information to our server.

Our Cookie Policy

For the best browsing experience when using our website and to ensure that we can continue to adapt the site to our visitors’ interests and expectations, your computer, mobile phone or tablet will need to accept cookies.

Below is a list of the main cookies we use on our site and what they are used for:

OriginalReferralURL, OriginalTargetURL, RecentReferralURL, RecentTargetURL

Description: These cookies show us how you found our website, which website you came from and which of our webpages you visited first. This helps us to review which of our online marketing channels is most effective. They also enable us to reward some external websites for directing you to us.


Description: This cookie allows some of the features on our website to function correctly. The website and these features wouldn’t work without it.

__utma, __utmb, __utmc, __utmz, _gat, utm_campaign, utm_content, utm_medium, utm_source, utm_term

Description: These cookies enable the function of Google Analytics software. This software helps us to collect and analyse visitor information such as browser usage, new visitor numbers, responses to marketing activity and other general website trends.

This information helps us to improve the website and to make our marketing campaigns more relevant. The data stored by these cookies can only be seen by the team at Hilton-Baird Financial Solutions and Google, and never shows any confidential information.

Additional information: Our website uses Google Analytics, a web analytics service provided by Google, Inc. (‘Google’). Google Analytics uses cookies to help us to analyse how users use the site.

The information generated by the cookie about your use of the website (including your IP address) will be transmitted to and stored by Google on servers in the United States. Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity for website operators and providing other services relating to website activity and Internet usage. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google’s behalf. Google will not associate your IP address with any other data held by Google.

You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of our website. By using this website, you consent to the processing of data about you by Google in the manner and for the purposes set out above. To opt out of being tracked by Google Analytics across all websites visit

For more information, visit

Manage your cookies

Your website browser gives you the option of enabling or disabling cookies when using the Internet. Enabling cookies ensures that your browsing experience will be improved. Here, Pitch! Marketing explains how you can check that cookies are enabled on your computer, mobile phone or tablet.

PC users

Microsoft Internet Explorer

  • Select ‘Tools’ at the top of your browser window and then ‘Internet options’;
  • Next, click on the ‘Privacy’ tab;
  • Ensure your Privacy level is set to Medium or below. Settings above Medium will disable cookies.


Google Chrome

  • Select the spanner icon at the top of your browser window and then ‘Settings’;
  • Click ‘Show advanced settings’ and then the ‘Content settings’ button below the Privacy section;
  • Ensure ‘Allow local data to be set’ is selected below the Cookies section.


Mozilla Firefox

  • Select the cog icon at the top of your browser window and select ‘Preferences’;
  • Next, click on the ‘Privacy’ tab;
  • Ensure ‘Block third-party and advertising cookies’ is selected;
  • Click ‘Save’.



  • Select the cog icon at the top of your browser window and select ‘Preferences’;
  • Next, click on the ‘Privacy’ tab;
  • Ensure ‘Block third-party and advertising cookies’ is selected;
  • Click ‘Save’.

Mac users

Microsoft Internet Explorer

  • Select ‘Explorer’ at the top of your browser window and then ‘Preferences’;
  • Next, click on the ‘Cookies’ button below the Receiving Files section;
  • Ensure ‘Never ask’ is selected.



  • Select ‘Safari’ at the top of your browser window and select ‘Preferences’;
  • Next, click on ‘Security’ and then ‘Accept cookies’;
  • Ensure ‘Only from site you navigate to’ is selected.


Mozilla and Netscape

  • Select ‘Mozilla’ or ‘Netscape’ at the top of your browser window and then ‘Preferences’;
  • Scroll down to ‘Cookies’ below the Privacy & Security section;
  • Ensure ‘Enable cookies for the originating website only’ is selected.



  • Select ‘Menu’ at the top of your browser window and select ‘Settings’;
  • Next, click on ‘Preferences’ and then the ‘Advanced tab’;
  • Ensure ‘Accept cookies’ is selected.

Additional information

For all other browsers, please consult your online help files.

Updates to this Policy

We reserve the right to update our Privacy & Cookies Policy at any time. We will take reasonable steps to draw your attention to any changes in our Policy. However, to be on the safe side, we suggest that you read this document each time you use the website to ensure that it still meets with your approval. Should you disagree with any changes made, you may withdraw your consent at any time using the methods outlined above.

Registered address: Fleming Court, Leigh Road, Eastleigh, Hampshire, SO50 9PD.